Howler Head

London o2 arena

A whiskey made for fight night. Howler Head—the official flavored whiskey of the UFC—hit the big screen with a bold, high-impact ad campaign surrounding a marquee Pay-Per-View event.

We took the lead from concept to execution, mapping out a strategic media plan, crafting a detailed shot list, and ensuring every frame packed a punch.

 

The campaign was designed to put Howler Head front and center when it mattered most—during the biggest moments of the night.

With prime placements around the arena and major viewing hubs, the campaign delivered unmatched visibility, reinforcing Howler Head’s place as the go-to whiskey for fight fans.

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Peter Person

Campari